The Disney machine is beginning the process of churning out a new mega star. They have succeeded in launching Miley Cyrus, Hilary Duff and Zac Effron and they're poised to catapult another teen to stardom. They have a tried and true formula, money and the connections to make it happen.
Through an open casting call, Demi Lovato, 15, was hand plucked because of her good looks, lively personality and a resume of talent in multiple areas. The Disney machine introduced the bubbly brunette to viewers through a role in the Disney Channel's As the Bell Rings. But that is only step one for the teen.
Next up will be a starring role opposite the Jonas Brothers in Camp Rock, a Disney Channel movie premiering in June that is shades of High School Musical. Then Demi will hit the road for a concert tour with the band. That will be followed by another Disney Channel movie, Princess Protection Program.
Lovato can't be well rounded without a record contract but no worries. Disney has seen to that as well. They have signed her with Hollywood Records, a Disney label. Her debut album is slated for this fall.
Disney and Nickelodeon look for attractive, confident, charismatic, multi-talented young people who can be molded by the proven 'success formula'. Can they sing, dance, play an instrument? It isn't enough to be single faceted. Disney wants their next star to be clicking on all cylinders.
It will start with television, evolve to movies and then on to records and concert tours, book deals and merchandise. What does the young Demi Lovato have to say about Disney's plan for her? Lovato said, "I just have to keep working and have fun. Having fun is the most important part."
Check out a photo of Demi with her friend Selina, on the Disney movie set and on a publicity poster with the Jonas Brothers below.