Lydia Hearst, heiress to the Hearst publishing fortune, and daughter of Patty Hearst, caused quite a stir on the season finale of Gossip Girls, and now she’s at it again as the model for a steamy new ad campaign for Myla lingerie.

Lydia, a New York Post Page Six columnist, is the new face and body for Myla’s vintage-inspired fall and winter collection.  Looking every bit the 40’s pinup girl, one has to wonder if boyfriend Matt Rains, a Black Hawk fighter pilot deployed to Iraq, keeps her pictures pinned to his barracks wall.

Check out more photos from the sexy lingerie ad campaign below.

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