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NBC Entertainment co-chair Ben Silverman says that Lipstick Jungle may have new life with its recent move to the Friday night lineup. Late last week rumors were running rampant that the show, in it’s first season, had breathed its last. Not so.

Lipstick Jungle is a comedy drama about three high powered women, played by Brooke Shields, Kim Raver and Lindsay Price. Filmed in New York City, the network has aired nine or the first seasons 13 episodes. The remaining four shows will definitely air, with the hope that if they see viewership growth more episodes will be ordered and the crew can go back into production.

The show actually picked up 50 percent more viewers this past Friday when delayed viewing (DVR’s and other devices) was included in the measuring equation. The network also received an outpouring of support from fans. Both are promising 11th hour developments.

Brooke Shields had this to say when questioned over the weekend: “Our bosses are saying, ‘You’re not canceled, don’t worry. We’re just trying to figure out how to make this make sense.’ I mean, we’re basically No. 1 if you look at DVR. And you look at all that. So the public IS watching it.”

Photo gallery below.