There was a commercial that aired during the Rose Bowl. The ‘spot’ has many scratching their heads with the question: “What is G?”
We’re not sure either. We saw famous athletes and were given these clues: it is the swagger of an athlete, a champion, it’s gifted, golden, genuine, greatest of all times. It’s the heart, hustle and soul of the game.
Featured in the commercial are Alex Rodriguez, Mohammed Ali, Misty May-Treanor and Kerri Walsh, Peyton Manning, Serena Williams, Jackie Robinson, Mia Hamm, Michael Johnson and Usian Bolt.
So, what’s G? Check out the commercial video below and by all means tell us please…..”What is G?” Gatorade? We’ve included a recent commercial that actually names the product – are they both part of the same ad campaign?
Check out banned PETA Super Bowl Ad here.
if you pause the second video and pull it back to the very beginning, theres a very evident title screen with gatorade on it
Looks iike they took the mimes out. Those things gave me nightmares.
I must say I don’t think that I’ll ever buy a gatorade again after seeing this commercial. First of all the announcer needs to learn to pronounce his “m” ‘s more because when I was watching this commercial with some friends every single one of us thought that he said “it’s the heart, hustle, and soul of the GAY.” and left us confused.
From now on I’m buying powerade, or maybe just plain old water.
Believe it or not, it actually stands for Georgia.
It is Gatorade. If you look at the bottom of the screen at the end, you will see (c) S-VC. S-VC stands for Stokely-Van Camp, the original distributors of Gatorade.
I WISH people would stop using Carmina Burana in ads and movies–overuse has diluted its power and turned it into middlebow kitsch, like Starry Night or Barber’s Adagio. Every pinhead thinks, “How profound!”
Thanks for jumping on the bandwagon. I said this back in 1990. It was overplayed back when you were 2.
as a designer/advertiser/artist, we are always trying the most new, fresh ways to pitch a product … no it’s not the most clever of ways to promote a product , but a new perspective … a fresh new angle that can hopefully spark an idea and develop. … look at how Guerilla advertising has developed over the past few years… we always try our damnedest to be clever …
this is a horrible commercial
Those “weird mimes” at the end are the Jabbowockeez. They won MTV’s America’s Best Dance Crew Season 1
Gatorade is coming out with a web series called “quest for G”. They are currently casting “Diamond in the Rough athletes” and will train them to see if they can compete at an elite or world class level. Its a competition and famous sports figures will be the judges. That’s why the commercial shows a series of great athletes then at the end there are those weird mimes….those are the future great athletes. I have been wondering about the commercials for a couple weeks (since the bowl games) and work in sports, so I just got an email for the casting…..Thought I would fill in all the others who were wondering too….
It is not brilliant. It is absurd. Ok great yes I was curious what the hell it was, and yes I looked here online to find out. Now I know it is Gatorade. What effect will this have on my future desire to purchase Gatorade (which I actually do from time to time)? Answer is completely zero.
So, unless the “G” crew gets paid every time someone does a google for this ad campaign, there’s no extra money coming in. See what I am saying here, curiosity =/= cash.
And just to offer solutions what MIGHT make me try new gatorade sooner or more often is a “Try new Gatorade today, even more refreshing than before and download a coupon for $X off a 12 pack from our website.” But offering intelligent information about your product really doesn’t seem to be the way of many, if any, brands today…
I’ve heard quite a few people saying, “What a horrible Ad Campaign for Gatorade.” I have to disagree however… Look at how curious it made you, yourself. Look at how many others managed to find their way to this website to find out what G is… I think it’s a brilliant campaign that appeals to man’s natural curiosity and desire for knowledge…
They aren’t mimes… they are the Jabbowakis (spelling?) They are a dance crew who are actually rather good…
“And last but not least…does this make you want to drink Gatorade, like, at all? Gatorade is great, we all agree, but I can’t imagine how much they spent to make such a series of commercials. They want us to say “OMG there’s Tiger Woods, lets go get SOME G!!!!””
I don’t think that was the intent, it is make consumers think, to highlight the Gatorade brand and bring it back into the minds of people who may not even notice it when checking out at a gas station or grocery store…I think it is genius, especially if they are rebranding their lines.
I thought it was a neat ad, but i don’t think it is very effective because no one knows what its for, plus I think you sell Gatorade better by showing people sweat and talking about the benefits. Or at least have a superstar endorse the product.
People that think this campaign is dumb just get it. I think its fantastic. People are discussing it and want to see who is next. It makes us want to find out what its for. When you see a commercial and want to go online to find out what its about, the company has won. Pretty cool stuff. This ad agency will win some great awards for this.
ok.
it is gatorade.
end of story.
I don’t think this ad is for Gatorade. The ‘G’ at the end of the commercial does not match the one on the Gatorade bottles.
You all should check out the spoken word version done by Poetri. It is bangin. I think the whole campaign is the bomb. But that is just me.
its most def a commercial for gatorade
it was their main intention to have people look them up online and stuff
and yeah its lil wayne
I don’t personally think the ad is that great or “deep” like it attempts to come off as– but it IS effective. I work in television promotion and the “G” ad has done what it was supposed to — and that is to tap into the “water cooler” conversations…which it has—EVERYONE is talking about it, asking what it’s for etc. and now/soon enough everyone knows it’s for Gatorade and bam…product awareness and buzz. End of story…will it make you buy it? maybe. you’ll certainly notice the Gatorade bottles at the store next time and the new “G” logo and that’s what they want.
All that for Gatorade redoing its image? What a rip! I’m never drinking Gatorade again…
it would be a great commercial if i knew what it was for…but is lil wayne the voice in the commercial??
How many people are going to say “It’s gatorade”. I think we got that after the first 10!
Anyway, their latest commercial has even more star power (Jordan, Woods, some lady with HUGE teeth and lips, Manning, someone that looks like my friends mom, and some others).
And last but not least…does this make you want to drink Gatorade, like, at all? Gatorade is great, we all agree, but I can’t imagine how much they spent to make such a series of commercials. They want us to say “OMG there’s Tiger Woods, lets go get SOME G!!!!”
This is the Gatorade campaign… you guys we’re right with your picture. My dad is the President of Gatorade and i think these are some of the greatest commercials of all time.
This is a brilliant ad campaign. The previous postings that claimed such disdain for the commercial proves how effective it is. It peaked interest. When G reveals the motive behind the ad, everybody will say… ahhh-That’s what that was all about. I’m parched.
duh.
def gatorade dude.
What is the big secret that they have to drag this boring comercial out.. We all know it’s for gatorade….
Well theres another companies crap I won’t ever buy!
I hate this ad so much I googled it just so I could see what dumb agency pushed this crap out. Seriously Gatorade have you lost your mind? And what is with the 3 freaky masked mimes?
G is gatorade’s new sign. go out and buy some.
It is 100%, without a doubt, Gatorade.
Alan is definitely right. S-VC Inc is associated with Gatorade… just do a google search people. Also, you cant go buy the brands because if that were the case, you would have not seen an athlete wearing a PUMA track jacket.
I *hate* that ad enough that I want to know who made it so I can boycott the product.
It’s Gatorade. They’re redoing a whole bunch of products.
“Aiming for a new look, Gatorade’s parent company, PepsiCo, is using the new “G” campaign as an opportunity to create new packaging and rename line extensions. ”
it definately is gatorade, because if you go to the gatorade website their new bottle has the same “G” as the one appearing at the end of the comercial.
yo thats weezy baby! thats definitely lil wayne in that commercial that was sick wit peyton manning. its gotta be gatorade cause its got both peyton and tiger in the ad.
I think it’s Gatorade. Check out their website. While the commercial is not posted, there are a lot of similarities. They also have a new drink called ‘G’.
G is for Gatorade. The commerical has all the current and classic Gatorade endorsers. Lil Wayne is the narrator. It isnt a Nike commercial as evident with the fastest man in the world/2008 Gold Medalist Bolt wearing his Puma jacket. Gatorade is releasing a new product of drinks just in time for the BCS Natl Championship and Super Bowl.
-New Orleans
G refers to Gatorade G2. Alan is correct about the S-VC, Inc relationship. Check out the drinkG2.com webpage and you will see both the G logo with the Gatorade Ligtening Bolt and also the S-VC, Inc. on the right hand side of the page.
This is part of the new campaign for Gatorade. They want to create a new look for their product by soliciting famous athletes, in my opinion, they wasted their money because no one knows what “G” is.
It is indeed the new marketing for Gatorade. I just saw the commerical now watching the Eagles-Vikings game. The SVC mentioned in fine print is Stokley Van Camp which owns the product.
This has been bugging my husband and I (and some friends) too trying to figure out what the ad is for. I think this is a Gatorade commercial too. I checked the S-VC Inc and came back with Gatorade. Plus, I was in the grocery store last week and Gatorade’s labelling has changed to show just “G” (or “G2″). Going back through the commercial, all of the current athletes have been spotlighted in a Gatorade ad over the last couple of years.
Its Gatorade. Gatorade uses the bolt as a trademark, The latest spot Usaian Bolt is at the end of the spot doing his bolt move.
It’s got to be Gatorade. It can’t be Nike because one of the guys in the commercial I just saw during the Eagles v. Vikings game was wearing a Puma jacket. But I think it’s a horrible ad. At the very least pop up a website URL at the end of the commercial so people can go to it and find out what G is, especially when you don’t put the product in the commercial!
It is Gatorade. They are owned by Stokely – Van Camp, Inc or SVC, Inc. as Alan above mentioned.
I don’t think it is Gatorade. But, then again, I have no idea. I do know that they have more of these commercials flying around the internet. They have a poetry one that is incredible. You can find it on YOUTUBE.
Definitely Gatorade. At the end it says trademark of S-VC Inc, which happens to be associated with Gatorade.
I saw this ad campaign yesterday and had no idea what G meant. I think after watching both of these commercials it looks like it might be Gatorade.
I think its something for Nike. At the end of one of the ads, you can clearly see a guy wearing Nike gloves.
I WISH people would stop using Carmina Burana in ads and movies–overuse has diluted its power and turned it into middlebow kitsch, like Starry Night or Barber’s Adagio. Every pinhead thinks, “How profound!”