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RiRi bares all for new ad campaign …

Rihanna and German giant Nivea have teamed up for a new ad campaign to celebrate the iconic skincare brand’s 100th Anniversary. They will sponsor the singer’s upcoming North American and Europeon tour that kicks off in May.

One of the surest ways to make a major impact seems to involve celebrities baring their bodies to sell products. That is exactly what the Barbadian songstress has done.

Nivea is hoping that Rihanna can influence her fan base to try their products. She’ll definitely get the attention of her male fans with the ads — no doubt about that.

Another pop star showing a good deal of skin in recent days is Britney Spears, who appears in the current issue of V magazine in a super-sexy photo shoot.