Supermodel Gisele Bundchen filmed a series of controversial 15-second television ads featuring sexy lingerie.
The premise of the ads is that the only way for a woman to break bad news to her partner is to slip into her sexy Hope brand undergarments in order to take the edge off the situation.
Bundchen, the wife of NFL quarterback Tom Brady, tells woman in each of the three ‘lessons’, “You’re a Brazilian woman–use your charm.”
The three scenarios: ‘my mother is coming to live with us’, ‘I maxed out my credit card and yours too’, and ‘I crash the car … again’.
The ads have angered Brazilian officials. A government spokesperson said , “The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking.”
Check out the videos below … and do let us know, are they sexist or just plain fun?
Honey, my mother is moving in with us …
Honey, I maxed our credit cards …
Honey, I crashed the car again …