Last year Madonna and her daughter Lourdes Leon launched the teen clothing line Material Girl. Aiming to capture a greater demographic, Madge will soon launch a line called Truth or Dare by Madonna for the 27 to 50 age group.
The new line, to be unveiled in April 2012, will incorporate fashion, a signature fragrance, handbags and lingerie.
Madonna said, “Over the past several decades, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.”
She continued, “I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name ‘Truth or Dare.’”
Madonna and Lourdes recently released a goofy video search for their next Material Girl — check it out below:
Photo Credit: WENN.com