Melissa Rivers is reportedly stepping out with the king of celebrity sex tapes, Vivid Entertainment co-chairman and founder Steven Hirsch.
The new couple met through mutual friends and have been enjoying each other's company for a couple of weeks according to TMZ.
The 50-year-old is the creative visionary who virtually changed the nature of the adult entertainment industry. His net worth is reported to be $100 million.
Earlier this year Vivid tendered a $5 million offer to Pippa Middleton to take part in an adult movie. Hirsch sweetened the pot by offering her brother James Middleton $1 million to take part in a separate scene. They were not interested.
Melissa, 43, produces the E! series Fashion Police. Regular features on the show include the Rack Report, Starlet or Streetwalker? and the ever popular Bitch Stole My Look.
Comedian Joan Rivers might be shaking her head at her only child's new boyfriend... and then again, maybe not.