Three celebrities are fans of designer Roksanda Ilincic and her decidedly distinctive Margot lantern-sleeve wool-crepe dress that retails for $1,550.
Actress Ginnifer Goodwin, morning talk show host Kelly Ripa and British journalist and Tatler magazine editor Kate Reardon have all rocked the nearly glow-in-the-dark fuchsia dress during recent red carpet events.
Goodwin paired the designer fashion with black lace Jimmy Choo heels at the 2012 People's Choice Awards.
Ripa was rocking red satin pumps with her nipped-in waist dress during a guest appearance on Late Night with David Letterman.
One night later, across the pond, Reardon attended a London fundraiser sporting her fuchsia purchase with mint-colored strappy peep toes.
This does beg two questions: Do we love the dress? Which one of our trio pulled off the look best?