Skip to Content

Hip hop artist and entrepreneur Jay Z and Beyonce have adopted a vegan diet for the next 22 days to see if they want to pursue a long-term lifestyle change.

The rapper wrote about it yesterday on his Life+Times blog, “Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day … It just feels right!”

He said candidly, “I don’t know what happens after Christmas. A semi-vegan? A full plant-based diet? Or just a spiritual and physical challenge? We’ll see.”

Sounds like Jay is into spiritual numerology … or perhaps he has simply been reading Gwyneth Paltrow’s GOOP website and is ready to test the waters. In any case, the entertainer promises to post his progress.

Happy Birthday Jay Z! Hope you get to enjoy a BIG piece of cake! On second thought — that probably goes against the rules of a vegan lifestyle. Gwyneth?

Photo: WENN