A new GoDaddy ad featuring racer Danica Patrick will air during the 2014 Super Bowl. Suffice it to say, we’ll be seeing her in a whole new light.
The NASCAR driver was asked to don a full body muscle suit for her thirteenth Super Bowl ad. Her latest commercial also features a veritable army of body builders of the male persuasion.
When Danica first saw the muscle body suit that she was being asked to wear, she responded, “Holy crap!”
Patrick and her man posse take to the streets in mass on their way to a spray tanning salon. As they press their flesh against the shop window, attractive shop owner Selena picks up her sprayer, a sure sign she is ready for the onslaught of new business. She whispers, “It’s Go Time.”
Previous Super Bowl ads have shown Danica in a more sexual light but this year the brand has decided to go in a totally different direction. GoDaddy’s new CEO, Blake Irving acknowledges that previous ads were “provocative, sexy, crazy, gutsy.”
They have decided this year to showcase the ‘little guy’ looking to compete with the ‘big guys.’ In the new ad we see small business owner Selena welcoming the opportunity to work with her new clientele.
The Web-hosting company has purchased two 30-second slots that will allow them to showcase their new theme in each half of Super Bowl XLVIII on Fox.
Irving stated emphatically, “We’ve matured. We’ve evolved. Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we’ve always said, we don’t care what the critics think. We are all about our customers.”
Check it the behind the scenes shots followed by the ad and let us know what you think:
Photo: Video Screen Grab